FAMILY VALUES. WORLD-CLASS LEADERSHIP.

SINCE 1944, WE ARE LAKE BEVERAGE

It’s been said that the strength of a company depends on the quality of its people. We couldn’t agree more.

WE’RE COMMITTED TO OUR PEOPLE

Timeline 1933-1944

1933new beginning

1933 new beginning

Prohibition ends and William Partridge of Webster, NY goes from making cider on his farm to distributing beers like Old Topper and Standard Ale from the Rochester Brewing Company.

1944FAMILY PIONEER

1944 FAMILY PIONEER

Dick Herr was the family’s pioneer in the beer business as he buys William Partridge’s beer business then located at 120 North Main St. in Fairport, NY. Within a couple of years, he moves it to 80 North Main St. in Fairport.

ANHEUSER-BUSCH1949

1949 ANHEUSER-BUSCH

Anheuser-Busch assigns brand distribution rights to Lake Beverage.

NEW OWNERSHIP1966

1966 NEW OWNERSHIP

Dick’s brother-in-law, Ray Scheible, buys the business and moves it to 23 Linden Park in East Rochester, NY. He remains active in the business until 2001.

Timeline 1949-1966
Timeline 1974-1986

1974WELCOME CHAIRMAN

1974 WELCOME CHAIRMAN

Ray’s son-in-law, Hank Schroeder, joins the company where he currently serves as Chairman of the Board.

1986Mr. President

1986 Mr. President

Hank’s son, Bernie Schroeder, joins the company and is currently the President.

EXPANSION1991

1991 EXPANSION

The company moves to 900 John St. in West Henrietta, where it is currently located, and more than doubles its facility.

NEW RIGHTS2001

2001 NEW RIGHTS

Lake Beverage buys West Beer and gets brand rights for Livingston, Ontario and Yates counties as well as the town of Wayland in Steuben county.

Timeline 1991-2001
Timeline 2011-2012

2011WELCOME CHAIRMAN

2011 WELCOME CHAIRMAN

Bernie’s daughter, Kristie Barr, joins the Lake Beverage team. Lake Beverage continues to expand its facility for the evergrowing business needs.

2012WINE AND SPIRITS

2012 WINE AND SPIRITS

Lake Beverage becomes the first beer distributor in New York State, outside of the NYC area, to branch into wine and spirits.

DISTINCTION2019

2019 DISTINCTION

Lake Beverage is awarded the Ambassadors of Excellence in bronze designation by Anheuser-Busch, and celebrates its 75th anniversary of serving the Greater Rochester region.

TImeline 2019

2019

Lake Beverage celebrates 75-years in business.
Watch our commemorative video on the left.

FOUR GENERATIONS OF FAMILY LEADERSHIP

The beverage business is always evolving. Yet one thing is constant in the Greater Rochester region: Lake Beverage. We are a family-owned distributor with strong ties to our community.

Four generations of family leadership.

COMMUNITY INVOLVEMENT

When you’ve been serving a community for more than 75 years, the connections grow strong.
Here are some of the organizations we support.

Community Involvement

AFFILIATIONS

These organizations help us stay up to date with the latest issues, laws, trends, and products. All so we can maximize the success of our suppliers and customers. At every stage, it’s about relationships.

WANT TO BE A PART OF LAKE BEVERAGE?

JOIN OUR TEAM

Kick start your career today.

GET IN TOUCH

Whether you’re a longtime customer, or a new business owner or supplier, we want to hear from you.

Lake Beverage Corporation
900 John Street
West Henrietta, NY 14586
(585) 427-0090